Customer Lifecycle MarketingIt costs many times more to attract a customer for the first time than it does for the second. Successfully marketing your business to a consumer shouldn't end with them choosing to buy your product or service. It makes sense to stay in touch in order to retain your customers after their first purchase.
Keeping in touch could involve direct mail, email or text messages. A regular newsletter could help to keep your company in the thoughts of your customers. Loyalty programs can help persuade your customers to choose your business again. Your ultimate goal should be to convince your customers to become advocates for your business. Many successful businesses actively encourage their customers to recommend their services. If you can do this successfully then you have effectively managed to extend your marketing campaign without paying anything extra. Cosmic Dolphins will work with you to help you communicate effectively with your customers through every stage of the process. |