Measurable MarketingWilliam Lever's statement 'I know only half my marketing is working, I'm just not sure which half' dates from the 19th century. Far too many business owners find themselves in exactly the same position today. If you don't know which parts of your marketing effort are effective then you have no way of building on success or avoiding failure.
At Cosmic Dolphins we seek to measure everything that we do so that we can be absolutely sure how well each part of a marketing strategy is working. In this way we can adapt to make sure that your marketing is rigorously targeted towards meeting the challenges that your business faces. By paying attention to and assessing the outcomes from all of our activity on your behalf we will drive more customers towards your company. Ultimately you'll be able to measure our success via your balance books. |